At MASSIVE, we believe companies can only thrive by putting the consumers’ voice at the core of their action and strategies. But companies need to listen to the right voice.
Our proprietary Artificial Intelligence reads and understands every single consumer review in your market, transforming them in datasets of unparalleled granularity and precision, that provide powerful insights about the performance of every product/service.
Consumers write millions of spontaneous reviews everyday.
Their first-hand experiences are described more accurately and reliably than any market research questionnaire can ever be,
and they are a trusted advice influencing the purchase preferences of millions of consumers, both in store and online.
In the US only:
82% of the population reads online reviews when buying something for the first time
51% of the population actively posts online reviews
42% of the population uses mobile phones in store to read reviews
Social Media only play a small part in the Consumer Journey. When it comes to making purchase decisions, people don’t go on Twitter or on Facebook; they look for consumer reviews instead. By focusing on them, MASSIVE’s datasets provides a unique and unprecedented opportunity to monitor on the most relevant and influential part of the purchase process, where true insights are available.
At MASSIVE we know that you don’t have time to learn how to use another data software platform - however amazing it is. We believe you need to focus on insights, not data analytics.
That’s why our datasets are designed to provide you with immediate answers to drive your business decisions, regardless the way you want them delivered:
24/7 access to the most comprehensive performance analytics dashboard ever created for your market, tailored on your specific needs.
Our analysts prepare accurate reports to highlight the most important insights, delivered quarterly or monthly, according to your needs.
Get direct access to our data for maximum flexibility.
Detailed SKU-level performance benchmarking across a variety of consumers-relevant factors.
Brand performance based on actual consumer experience, not on superficial social commentary.
Monitor e-commerce prices and optimize your pricing strategy based on consumers’ feedbacks.
Discover how consumers’ behavior and Brand strategies differ across e-commerce channels.
Make your communication strategy more effective thanks to consumers’ needs and language.
Our Consumer Reviews Analytics can be successfully applied to business strategy in many ways: