Voice-of-the-Consumer Big Data are a hard yet rewarding climb. Gear up with our proprietary Artificial Intelligence technology and make it up to the top.
MASSIVE reads and understands millions of consumer feedbacks in every category thanks to its unique software based on the most advanced A.I. techniques, to automatically extract all the relevant business insights expressed in them. Our technology does the heavy-lifting, so that business insights are immediately available to you, freeing you from the burden of data sense-making with frustrating and inefficient keyword searches.
Insights are only as good as the data they come from. Our software scan all the sources relevant for your industry to select only the insight-rich consumer feedbacks based on a factual experience with a product or a service, avoiding generic, insight-poor Social Media posts that would only increase the noise.
Trash in, trash out - of course. But even the most precious data can be transformed into useless garbage by the wrong data processing. Many of the digital VoC solutions do not apply the most basic principles of statistical validity, so that using their data to drive business decisions is dangerous. At MASSIVE, we are obsessed with data reliability and we take every measure possible to ensure that you can trust our insights.
We have developed our Artificial Intelligence to be language-independent, so that it can read and understand every language spoken on earth, even fictional (yes, Klingon too).
Once the category is set up, complete census data are delivered with quarterly or monthly frequency, so that you can identify market trends right as they emerge.
We have designed our process to be scalable and affordable. With MASSIVE, market research data that were expensive or difficult to get are eventually accessible and affordable to every business.
Our software continuously take an exhaustive census of all the consumer feedbacks written in any given market. No selection bias is introduced at any stage of the process.
Our datasets are exclusively based on detailed consumer feedbacks based on first-hand experiences, not on generic Social Media posts that are not influencing the purchase decision.
Every single SKU, service, venue or shop in any market is carefully analyzed to provide you with performance benchmarking of unprecedented quality and accuracy.
Our Artificial Intelligence automatically identifies the key category topics and finds them, identifying every opinion expressed by consumers. Our clients must not undergo frustrating data mining sessions searching for the right keywords to find business insights.
No other data company offers the data quality we do.
Here is a short description of what makes us stand above all in the VoC data landscape.
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Uses only insight-rich consumer reviews
Complete census and topic coverage
Design dependent
Keywords out: insights without data mining
Design dependent
Every language
Every language on earth (and beyond)
Uses only insight-rich consumer reviews
Limited selection of Brands
Design dependent
Every SKU sold is analyzed
Uses only insight-rich consumer reviews
Keywords in: insights require data mining
Uses only insight-rich consumer reviews
Casual data extraction, no data hierarchy
Uses only insight-rich consumer reviews
Focuses on insight-poor social media posts
Design dependent
Uses only insight-rich consumer reviews
Uses only insight-rich consumer reviews
Complete market coverage is expensive
Low setup and maintenance costs
Uses only insight-rich consumer reviews
Uses only insight-rich consumer reviews
Slow data acquisition and elaboration
Continuous data refresh
Uses only insight-rich consumer reviews
Uses only insight-rich consumer reviews