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DATA SCIENCE
How Big Data killed sampling
"Sampling" live digital data isn't just plain wrong, it is clownish at best. Tell your data provider to stop. Now.
CASE STUDIES
Advice to the cigar industry: listen to what your consumers are saying
April 14, 2020
7
min read
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MARKETING STRATEGY
Why Google became the largest consumer reviews source overnight
Amazon and Google are fighting hard for the control the Consumer Journey. Who will win?
MARKETING STRATEGY
Understanding today’s Consumer Journey: key elements for a successful marketing strategy
To be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.
