Posts Tagged 

Consumer Reviews

CASE STUDIES

Advice to the cigar industry: listen to what your consumers are saying

Master Blenders and bloggers may still show the path, but smokers have the last word now
MARTECH

Avoid MadTech madness: 3 rules to choose a marketing solution

Many SaaS marketing analytics tools are flawed at the core. Here’s how to identify them, before it’s too late
MARKETING STRATEGY

Understanding today’s Consumer Journey: key elements for a successful marketing strategy

To be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.