Posts by 

Gianluca Ruggiero

DATA SCIENCE

How Big Data killed sampling

"Sampling" live digital data isn't just plain wrong, it is clownish at best. Tell your data provider to stop. Now.
CASE STUDIES

Advice to the cigar industry: listen to what your consumers are saying

Master Blenders and bloggers may still show the path, but smokers have the last word now
MARTECH

Avoid MadTech madness: 3 rules to choose a marketing solution

Many SaaS marketing analytics tools are flawed at the core. Here’s how to identify them, before it’s too late
MARKETING STRATEGY

Why Google became the largest consumer reviews source overnight

Amazon and Google are fighting hard for the control the Consumer Journey. Who will win?
MARKETING STRATEGY

Understanding today’s Consumer Journey: key elements for a successful marketing strategy

To be successful today, marketers must be obsessed about the Conviction phase, where Consumer Reviews play a huge role.